WNBA DRAFT 2026 BRAND & IDENTITY

For the WNBA Draft 2026 that took place at The Shed in New York City, Sunday Afternoon collaborated with the W to create a cohesive brand identity that lived across all touchpoints during this historic event that saw Aziz Fudd from UCONN receive the No. 1 Pick.

The design consists of a dynamic lockup that can reshape itself for various use cases and refracted iconography specific to the WNBA in its 30th season. Thanks to the global visibility of the WNBA and its broadcast partnership with ESPN, WNBA Draft 2026 was the place to be and be seen.