Juan Carlos Pagan is a multi-disciplinary artist, designer, and typographer from New York. He received his BFA from Parsons School of Design, and completed his postgraduate studies in typeface design at The Cooper Union. Juan has created visual identities, custom typography, and brand campaigns for companies including NPR, Pinterest, Cîroc, Under Amour, Nike, Google, Apple, Disney, New York Lottery, Jump Bikes, and Youtube. He has also designed cover art for publications such as The New York Times, The Washington Post, Rolling Stones Magazine, and Variety Magazine.  Juan has been recognized for is work by The Type Directors Club, The Art Directors Club, The One Show, Communication Arts, Graphis, Cannes Lions, Clios, D&AD, AICP, 4A’s, AdColor, and Print Magazine amongst others. In 2013 Juan received The Art Directors Club Young Gun Award, which recognizes the world’s best creatives under the age of 30. That same year he was both nominated for Print Magazines New Visual Artist 20 Under 30, and was named the top of Adweek‘s Talent 100. In 2018 Juan received the Type Directors Club Ascenders Award, which recognizes designers who are 35 years of age and under for their remarkable achievement in design and typography. Juan has held Creative Director and Head of Design positions at MTV, DDB, Deutsch, and 72andSunny. In 2017 Juan co-founded Sunday Afternoon. A hybrid design studio and artist management agency. In 2020 Sunday Afternoon was just named to the Inc. 5000 list of the fastest-growing companies in America. In 2022 Print Magazine named Sunday Afternoon Design Agency of The Year.

Worldwide Representation:
Sunday Afternoon. For inquiries, contact: audrie@sundayafternoon.us

Hate mail can be sent here: Carlos@jcpagan.com

Selected Clients




Google Creative Lab

Variety Magazine

Under Armour

Sagmeister & Walsh



The Art Directors Club


Jump Bikes

New York Lottery

Print Magazine

New York Times Magazine





Under Armour

ESPN Magazine






The Washington Post

Rolling Stone Magazine









Figliulo & Partners


Museum of Art and Design (MAD), New York, 2019

Today At Apple, 5th Avenue Apple Store, 2019

TypeCon, Keynote Speaker 2019

The One Club for Creativity, 2019

Letter West Conference, 2019

Savannah School of Design, 2019

Shillington Design School, 2019

The One Club for Creativity, 2018

Type Directors Club, 2018

SVA, 2017

AIGA, Kansas City Design Week, 2017

Miami Ad School, 2016

School of Visual Arts, 2016

AIGA, Method + Madness Conference, 2015

Typographics Conference, 2015

The Creative Circus, 2013

Advertising Week's Rising Star, 2013

VCU Brandcenter, 2012

Parson School of Design, 2012

ADC Young Guns Apple Store, 2012

AIGA, Resurgence Of Hand Lettering, 2012


ADC Young Guns Award (YG11). Identified as 1 of 30 vanguard creatives 30 year of age and under, 2013

TDC Ascenders Award. Identified as 1 of 19 vanguard typographers under 35 year of age, 2018

ADC 93rd Annual Competition Bronze

2 TDC, Certificates of Excellence - TDC62, 2017

3 Comm Arts Typography Annual Awards, 2018

2 Comm Arts Typography Annual Awards, 2017

Cannes Lion - Titanium, 2016

Comm Arts Design Annual Award, 2016

TDC, Certification of Excellence - TDC62, 2016

Graphis Silver Award, 2016

TDC, Certification of Excellence - TDC61, 2015

Paste Magazine “10 Designers To Watch", 2015

Cannes Lion - Gold & Bronze, 2014

Comm Arts Typography Annual (Jury), 2014

ADC Young Guns 12 (Committee & Jury), 2014

ADC 93rd Annual Competition Illustration (Jury), 2013

Named top of Adweeks Talent 100. Cover & Featured Story, 2013

Print Magazine Regional Design Award, 2013

TDC, Certification of Excellence - TDC59, 2013

One Show Design - Bronze, 2012

D&AD - In-Book, 2012

Creative Review - In-Book, 2012

Young Guns International - Silver & Bronze, 2012

TDC, Certification of Excellence, TDC58, 2012

Print Magazine Regional Design Award, 2012

Named a “Creative You Should Know” by Creativity Online & AdAge, 2012

4 Clios Awards, 2012

One Show Merit, 2012

4 Comm Arts Typography Annual Awards, 2012

Comm Arts Advertising Annual Award, 2012

Young Guns International - Silver & Bronze, 2011

HOW Magazine Best Logotype, 2011

Published in: Mastering Type, The Essential Guide to Typography for Print and Web Design, 2011

Published in: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 2012