This years Type Directors Club 67 brand campaign is rooted in the simple idea of connecting. The way we connect with our work, and work of others we admire. The connections we have with typography, and most importantly the connections we have to each other.
To that end we’ve developed a system, and a funky custom geometric sans serif with letter-forms that embrace each other in all sorts of interesting quirky ways. Some of the connections are natural and obvious, while others are a little bit odd and uncomfortable. Just as our relationships are in real life.