SuperRare ReBrand

SuperRare is a leading curated marketplace for high-end digital art, where each work is artist-created and tokenized within a closed network. I was invited to reexamine and redesign the SuperRare logotype at a moment when the platform sought to solidify its role not only within the digital art space, but as a defining force in its future.

The project evolved into a multi-month typographic investigation, resulting in a custom logotype and a bespoke typeface developed in parallel. Subtle recalibrations to proportion, rhythm, and detail establish a premium, distinctive, and ownable identity, positioning SuperRare as a long-term cultural institution for digital art.