GOTHAM REBRAND

We were invited to rebrand the legendary advertising agency Gotham. The goal was to create an identity that honors its history while signaling forward momentum.

Our exploration centered on the idea of place, what defines it both physically and culturally, and how it can evolve without losing its essence. For Gotham, that meant acknowledging decades of iconic work while creating space for what comes next.

The result is a bold, typographic identity system that is simple, flexible, and unmistakably Gotham. At its core is a logotype that feels strong yet adaptable, capable of shifting across contexts while remaining instantly recognizable. By emphasizing the inherent “GO” within GOTHAM, the identity becomes action-oriented by nature. A subtle but persistent reminder that this is a place defined by motion, ambition, and creative drive.

GO GOTHAM GO.