FIGLIULO & PARTNERS REBRAND TO FIG

It turns out that Figliulo is difficulty to pronounce.Figliulo&Partners is a full-service agency founded by former TBWA chief creative officer Mark Figliulo. I was given the tremendous pleasure of rebranding Figliulo&Partners to FIG.  The new identity plays on the first three letters in Figliulo, while also nodding to the the agency’s comfortable, nurturing culture.