DENVER NUGGETS IDENTITY

Proposed rebranding for the Denver Nuggets, designed to capture the spirit of Denver, Colorado while paying tribute to the long history of the franchise and its steadfast fans. The identity centers on a unified mark built from three core Nuggets symbols: the basketball, the pick axe, and the golden nugget. Brought together into a single, cohesive form, the logo reflects both the team’s on-court energy and the city’s cultural and geographic roots, grounding the brand in legacy while allowing it to feel bold, contemporary, and forward-looking.