PRINT MAGAZINE NVA 20 UNDER 30

Commissioned by Print Magazine, this project involved the creation of a custom typographic numeral system for the April 2012 New Visual Artists: 20 Under 30 issue. The brief required the numbers themselves to function not just as identifiers, but as compositional devices capable of showcasing the work of all twenty featured artists simultaneously on the cover.

Each numeral was constructed from five modular components, allowing individual segments to act as visual windows through which artists’ work could be revealed. This system made it possible to assign portions of a number to different contributors, distributing representation across the form rather than isolating it to a single frame. When used collectively, the numerals created layered, optically active compositions that introduced depth, rhythm, and subtle Op Art effects while remaining flat on the page.

Two complete sets of custom numbers were developed for use across the magazine, posters, and supporting collateral, enabling flexibility while maintaining a cohesive visual language throughout the issue. Art direction by Ben King.