JUMP BIKES, JUMP ON CAMPAIGN

Out-of-home and film campaign for JUMP Bikes, a shared electric bike company. JUMP asked for a campaign that would encourage riders to try electric bikes and take part in a growing shift toward new forms of urban transportation.

The resulting JUMP ON campaign used the phrase as a direct rallying cry. Set in oversized typography, the words echo the white lane markings and graphic language of city streets. The letterforms act as both structure and frame, creating windows that reveal the many different riders who make up the JUMP community.

Deployed across posters, street installations, and film, the campaign embedded itself directly into the urban environment it was speaking to. JUMP Bikes was later acquired by Uber and subsequently sold to Lime.