CÎROC RE-BRANDING & VISUAL IDENTITY

Complete re-brand & visual identity for CÎROC. We customized and re-contextualized the circumflex above the ‘Î’ in CÎROC to reinforce the brands new positioning of upward mobility. Turning a simple typographic diacritical mark into an iconic symbol that honors the perseverance behind success, and inspiring a new generation to hustle for their dreams and celebrate with CÎROC along the way.